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Customer Data Platforms

A customer data platform (CDP) is a data management solution that imports customer data from multiple sources, integrates, cleans and organizes it, and creates a unified profile of every single customer. CDPs then take that structured data and push it out to other martech platforms and web systems to enable advanced customer-centric functionality like personalization. CDPs are becoming mission-critical for any organization that is serious about adopting customer-centric business and marketing strategies, and will be a core component in a company’s ability to serve up a holistic, consistent experience to your customers.

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DATA MANAGEMENT SOLUTIONS TO FIT YOUR NEEDS

Our full suite of customer data platform solutions unify data, identity and activation across all channels using privacy-by-design practices to power your entire marketing ecosystem. .


Subject Matter Experts

Treasure Data

Treasure Data

Treasure Data is a global leader in Customer Data Platforms (CDP) and enterprise data management. Providing the ability to aggregate and translate massive volumes of scattered and siloed data. Acquired by...

Brian Carlson

Brian Carlson

Brian Carlson is the Founder and President of RoC (Return on Content) Consulting, a digital content consulting and development firm. He has over 20+ experience as a digital leader and...

Phil Britt

Phil Britt

Phil Britt is a veteran journalist who has spent the last 40 years working with newspapers, magazines and websites covering marketing, business, technology, financial services and a variety of other...

Michael Mathias

Michael Mathias

As chief executive officer of digital agency Whereoware, Michael Mathias leads Whereoware’s strategic vision and culture of innovation, comprehensive digital marketing, and flawless performance. Mathias comes to Whereoware with an...

Lesley Harrison

Lesley Harrison

Lesley is a technical writer and open source software enthusiast with a passion for all things "data". She has been online since the days of BBSes, and still enjoys learning...

Brad Beumer

Brad Beumer

Brad leads UiPath's customer experience and contact center practice for the Americas and evangelizes UiPath’s platform for customer experience and contact center automation. Brad’s built two CRM consulting practices from...